All excited to launch your very first or new website? There are certain elements if taken care of before website launch and not after, it leads to smooth functioning. It is not complex structure, neither will it be hard to implement the steps under this SEO process. For your easy understanding, we have segregated the key elements into 5 major divisions. Here are the SEO considerations you must undertake from keyword research, URL content mapping till page loading speed and search engine crawl response. Following this process will enhance the chances of successful yet long term SEO, particularity, the first few months.
- Keyword research and the checklist
We all know how important keywords are and how can they help in generating traffic or providing users the content they are looking for. A thorough and structured method in mapping relevant keywords is crucial. Based on the website content, specific to content on each page, do the keyword research. See if all the target keywords are accurately mapped on all the URLs or pages. Creating a list will help cross check and insert any missing keywords.
Your structuring must involve the URL, let’s say, topseonow, with target keyword top SEO, and next comes the URLs and meta description.
Each page with the page title and meta description targeting towards the subject or concept of the page. Rewind through these areas, to double check for target keyword mapping individually on the URLs or pages. Also, make sure all URLs have page titles along with the meta description. This is a simple yet effective way to make sure all the important key terms and phrases are targeted. Not to mention, it is easy and less time consuming to perform this task in the initial stages, as the site or page volume is not too much.
- User experience = Accessibility
Ultimately, the end result is always consumer interaction with the product or user experience in various terms. You can do an initial verification to make sure the best is offered to your end users. Below is the process breakdown
I. Website accessibility to the search engines
There are a few tools that can help you run a scan of your website to make sure the pages are available for crawling. Google Search Console is most commonly used the tool, however, there are others such as Screaming Frog or OnPage.org which you can use. These tools also are a great way to check for thin content, no content or duplicate content. You can also ensure that you don’t have any broken pages or broken links.
II. Content accessibility
Search engine crawling is one side of the coin. The other yet equally essential process check is content accessibility to the front-end users. This could be divided into 2 segments.
Think from the perspective of the audience in terms of feasibility in navigation, as well as types of audience. Devices you should consider will fall in the range of desktops, laptops, mobile devices and screen readers used by visually impaired.
Traffic arrives from multiple browsers; each web browser plays a part as it brings traffic. Browser Checker is the tool one can use in validating browser compatibility. Check for the compatibility of web browsers like Chrome, Internet Explorer/Microsoft Edge, Firefox to make sure your website is running in all of them.
III. Are the pages loading fast enough?
Tools are of such importance in terms of website analysis! Similar to browsers or search engines, page loading time frame can be assessed by using Google Speed test. One must make a note to check the page loading speed from various regions, especially the rural areas where the site loading issues occur the most.
Last but not least, visual appeal, navigation and context of the website play a role in justifying the so-called subject “content accessibility”. Tools are not always the dependency, you can perform an informal test by asking your friends and family to share their opinion. Or you can use tools like UsabilityHub or Five Second Test the navigation.
- Important tools to track things
There are few tools you need to set up to keep track of your website behavior. Listing below the tools, along with a bit of detailing to give you a certain idea of what does what.
Web Analytics: Apart from Google Analytics, you can use Piwik, or Omniture for bigger websites. However, Google Analytics is popular among digital marketers, may be because it is free and widely used. Perform a crawl test to ensure the Analytics is loaded on all your pages.
Uptime Monitoring: You can view uptime, down-time and response time rates, using tools like Pingdom and Uptime Robot. There are several other tools available online which offer free services.
Digital Retargeting/remarketing: Behavioral remarketing is one of the finest ways to stay in the eyes of the customers, bounce traffic to be exact. Go with Google and Facebook, to begin with by placing the pixels on your web site.
Brand Alerts: Keep the public posted by setting up some brand alerts with consistency. Google Alerts is one of the options and it comes at zero cost. Mention.net, Talkwalker, Trackur are some other go-to tools. However, not all tools are free, but they have multiple slots and various service packages that you can opt from.
Google Search Console: You need to submit your pages to Google for indexing. Not just Google, also other search engines like Yahoo, Bing. Allow the Webmaster tool to crawl through the pages of these search engines to spot any technical errors and others. This will give you a chance to fix the errors before launching your new website.
SEO Tools: Ahrefs, SEMRush, Searchmetrics, Raven are few SEO tools to mention, which you can use. To do your SEO, you would obviously need some tools to keep track of your page ranking. You can do a regular crawl, check your competition, link building opportunities, and keep an eye on your website history and performance. I would urge you to check out one of probably these five.
Social Media Profiles: You need to claim your brand name or domain on all the social media sites or web profiles out there at the time of launch. Be it Pinterest, Instagram, SlideShare, Facebook or Twitter, just create your account. It doesn’t matter if you are not using one or some of those at the moment, but if someone else claims the same it becomes a problem if you wish to start on it in future. Brand security becomes important as you want to promote your product or brand with the domain name as your aim is eventually to market it and generate traffic.
In broad terms, optimization here is expanding the horizons in terms of more content opportunities and image search opportunities.
You may have already set up meta description and targeted the keywords for your URLs or individual pages. Think in terms of the rich snippet to see if you can expand or alter the text to enhance user understanding. Having a thorough knowledge of how Open Graph functions and how Facebook ingratiates your website with others. This will help you expand and show up on relevant social networks.
- Maximizing Launch Excitement
There are certain things accountable for the successful execution and productivity with SEO. The major contributing factors are engagement and links. A strategy that loops these factors circles best chances to yield high-end results, which means a successful website launch. Here are few initiatives which look simple yet coordinate in scoring a significant traffic.
- Consider your circle, the help you get will be tremendous!
It’s like a personal Facebook status! When you are on a vacation and drop a selfie with a tag line, you receive a majority of response from your own circle, people you know and frequently interact with. You family, friends and other relations from your work and business, even your customers. The bigger the circle, more the response! You can ask them to share the post and spread the word. Here is how you can do things. Start creating buzz a few weeks earlier, hit the social media like a storm. Keep people updated and remained them something new and exciting is happening soon. Set the date in their mind and make thinks look interesting. You need to bring in your creativity to pull this off.
2. Don’t stop with friends and family, engage the professionals!
The second contributing factor you need to consider is the social media and press coverage. In other terms have someone or some people put the word out for you. It doesn’t mean you spend your bucks on advertising it on a newspaper. You must be knowing few people who have a huge following on social networking or someone who is into blogging and write on similar subjects. You can also consider journalists, one can never tell who may it interest. Make a list of these folks and reach out. This means your news is not only published on your profile, it’s coming from others. This will help draw attention as they already have their audience paying attention and most importantly keen on what the influencers have to say. This is a great way to amplify the coverage.
Remember though, timing is of utmost importance. Let’s consider a simple example when a new movie is released, the promotion happens before, a thrilling trailer is set across to enhance the excitement. It is not done after the release of the movie. Let’s see which one you like the best “the movie is released, go watch!” or “Coming soon, a blend of adventure and drama, starring your favorite cast! “The launch of a new website is a great reason to do the outreach. When you’re launching something new, announcing in prior is appropriate and catchy rather than after.
III. How can existing profiles, websites can help create the buzz?
Ask yourself, what existing profiles and websites you already have. This is another means of spreading the word, where you have complete freedom and control on how it goes. Your social media profiles like Facebook, Twitter, Instagram are quick responding resources. LinkedIn is a contributor, you ask why? It is a network for professionals and you need to update your profile with the launch of your new website. It will be circulated across your contacts, their likes and comments can create a buzz too. About.me is a good sign, if you are a designer, you can update your profile even on Dribbble which is exclusive for designers. It will allow you to showcase your work, communicate with other designers, share and more.
Check out the community pages and other websites with the similar subject. Even look out for blogs and other social posts which involve or revolves around the same subject as your new site. Leave a comment, offer the information of your new website. Find ways to shoot it across, it need not be on your personal profile always.
Let’s rewind crisply what we covered in this topic before concluding, in reverse order.
- Announce the launch of your new website in prior, not after
- Use your social media profiles and other existing websites to make a launch statement
- Reach out to your community or network, if they are journalists and bloggers, it’s a great sign and find out how can they help you draw more attention
- Make sure you have all the tools and trackers to check your website performance
- No errors, check and fix all the bugs, you don’t want the site being launched and people have a bad experience. It’s a bad impression and a disappointment for you.
- Check if you are satisfied with the design and finished the look of your website.
- Check if the content is accessible on all devices and search engines.
- Are your pages loading fast enough?
- Last but not least, keywords, meta description, and page links.
Now that you have gone through the checklist, hope you will find it resourceful and use this information to have a successful SEO experience. And, all the best with your new website launch!