In this ever-evolving digital age, are you ready to evaluate the performance of your social media marketing endeavors? For your brand to be a social media success, it is necessary that you have a clearly defined social media strategy.
Our social media audit program will give you a way ahead with clearly defined strategies to help you utilize the social media to yield the best results for your business. We can conduct social media audits on all the emerging and popular social media platforms including Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest, Google Plus, Vimeo, etc.
Our comprehensive social media audit features the following:
- Consolidated social media marketing tools: We will consolidate the most effective social media marketing tools and present it to you in an abridged social media audit.
- Prioritized action items listing: Your action items are presented in a priority-wise listing so that you get a clear picture of where to concentrate your efforts.
- Systematized presentation: All the deliverables of the audit are succinctly placed in a PDF report with supporting statistical documents and a detailed presentation to clarify all your doubts.
- Prompt delivery: We know that the time is of essence for our clients. We take up to two weeks from the time of gaining access to the client’s account to provide them a complete social media audit.
Our social media marketing audit will take the following factors into consideration:
- How you are faring against your direct and indirect competitors?
- What are people speaking about your brand online?
- Analyzing the social media behavior of your customers to help you understand where they are spending their time online.
- What is social advertising using paid ads doing to enhance your fan base and engagement?
- How is your social community engaging with your brand online?
- Identifying your brand personality and voice.
- The visual appeal of your brand.
- The frequency of your social media updates including the best time slots and days for posting.
- How can automation help you improve your overall strategy?
Our social media audits include the following three measures:
Establishing objectives and KPIs: We will familiarize you with the industry standards and help you define your social media goals in alignment with the best industry practices. We will also help you lay down the parameters to measure the success or results of your social media endeavors in respect to your goals.
Social channels investigation: Get proactive recommendations for improvements including feedback on the content, social media channels to explore, emerging opportunities, design best practices, SEO methodologies, and segmented messaging to your audience base.
Competitive review: Get customized insights on your competitors and industry leaders to learn new ways to engage with your customers and emerge with a stronger social media presence.