It may look like the neighboring markets have greener grass, but journalist Greg Gifford explains that if you want to compete there with the help of local SEO, you need to make sure your back yard is in proper shape.
Do you think “silo things” is the ethical way to proceed?
Often, when companies sign deals with seo service agencies, they usually ask the agency to do the “silo thing” so as to enable them to compete in the town next to them, or metro cities which are located 20 minutes off. We usually get questions at SEO seminars which are similar every time: “We are located in the suburbs; can you please guide us as to how we can show up in the search engine for our main metros?”
Obviously yes. Silo strategy is capable of producing some fine results, but as we said you need to have a complete dominance of your back yard prior.
So, the great problem here is: most of the businesses are blinded by the desire to show up in other metro’s search engines, that in the process they forget their own backyard. First you must conquer your own back yard before even you go out and try for other. Having complete possession over your back yard is like ante in the local SEO poker game: if you refuse to pay your ante, you won’t be permitted to sit and play with adults.
Almost in every case, businesses fail to show up that well when it comes to their own town. Remember that, Google will always give back search results completely built on importance and relevance. First thing that you have to do is handle your SE basics: writing amazing content and getting high quality links is the key. Before you jump up the fence with silo strategy, make sure you have locked down your location first.
Neglecting your home town to market next door is the biggest mistake
Often, when businesses completely focused on market next door, or even the metros, they tend to forget their own back yards. If you are not perfectly visible in your hometown, how can you even think about competing with your neighbor city, where we lack adequate local relevancy and absolutely no proximity?
It’s tough to unveil in search results where you are not physically established. Right there is strike one. Most of the time, when businesses are blindly targeting nearby towns, it’s because their motive is to go after bigger and larger market and population, which eventually means lot of competition. Strick number two. If their very foundation is weak in their home town, that clearly means they are not properly optimized in the first place.
If by any chance, you skip any of the local optimization effort to focus on nearby target, while your local signals are not at max, you could be losing out in a significant percentage of traffic just from the local search, where your domination should be imminent when it comes to anything local.
After getting your backyard in proper shape and order
So, once you have gotten your back yard in perfect shape and control, you can commence growing your business and purloin attention from your competition next door. But when it comes to results, we would advise you to have a realistic expectation for potential results. With dedicated efforts and right strategy, you can definitely show up in the search results in nearby metros: however, keep in mind that it takes time. Meanwhile, don’t miss on easy to gain local traffic. And yes, make sure you keep your backyard in perfect shape and of course in order.