How to Implement Rel Canonical for Content Syndication and SEO  

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How to Implement Rel Canonical for Content Syndication and SEO

Canonicalization is a tool to address external and internal blog syndication issues. It helps search engine to clarify which URL is the source of the content, when you have a ton of blog syndicator’s parameter heavy environment.

Basically, Canonical meta tag is typically a sign for web crawler bots to identify the master web page. It supports cross-domain canonical and helps the comparable domain. The essential reason for using this tag is to keep away from duplicate content issue on your blog which happens as a result of similar content or URL parameters.

Canonical meta tag was said to deal with blog syndication/copy content for webmaster that have duplicate content in their site. For example: for any person who is running a commercial transactions on the internet and have sorting allowed (Sort by price, Sort by brand), you may make use of this canonical tag to let web indexes know the version of the site you might want to rank for.

How it works

I’ll examine the most ideal approach to put the URL canonicalization in least complex way that could be available, however let’s be clear about this extremely important tag Canonical tag. Click here to read what google have to say about Canonical tag.

Assuming that you have posted an astounding article on ” WordPress SEO Guide” in your blog site and you want to permit some niche sites to syndicate your content on their blog, you can make the use of blog syndicators, Canonical tag, to let web index bots know the source of the published post and also helps search engine to understand that the blog is unquestionably unique and should rank for this particular topic.

Canonical tag will be incorporated on other online journals that are syndicating your unique articles. The good news is, all real web crawlers like Google, Bing, Yahoo, are supporting canonical meta tag.

The most effective method to correctly Use the Canonical meta Tag

Decide which the preferred URL is, and what you have to do at first when using the canonica meta tag, and after that add the below canonical meta tag to the <head> segment of the URL and every one of its variations:

<link rel=”canonical” href=”http://www.yourdomain.com/your-preferred-url/” />

NOTE: You can use both the absolute and relative paths.

The uplifting news is that most CMS have plugins available that automate a large portion of the procedure. If CMS is not what you are using, Google (and other web search engine) have made it somewhat less demanding to deal with the specific process, including:

  • Selective use of 301 sidetracks.
  • Making use of PHP as well as .htaccess to Add HTTP headers
  • Using Google Webmaster Tools to determine how to handle particular URL parameters.

If your website serves similar content on both https and http, and paying little respect to whether the www was incorporated or not, you might need to think about setting it as a preferred domain by means of a 301redirect or Webmaster Tools.

Making use of Canonical Tag in WordPress

Now, that you have completely understood that Canonical meta tag let web crawlers know which one is unique and permit you to avoid any copy content penalty for your website/blog. And you know the most proficient method to incorporate Canonical tag inside your WordPress post when you have to use it.

Keep in mind, this procedure must be done only for top-quality articles with average limit. Now, let talk about the technique that you can use to add Canonical meta tag in WordPress articles. For this we’ll be making use of the free SEO by yoast WordPress Plugin.

If you are not using yoast Plugin, ensure you watch the instructional tutorial of how to use the plugins for SEO and head for success in Search engine optimization. For those who are currently working with WordPress SEO by Yoast. Inside your WordPress , go to the post editor, just navigate into canonical URL by clicking advanced part of Yoast, and insert the URL – Canonical meta tag into the unique article.

5 SEO-Friendly Steps for Rel=Canonical Content syndication

Guest Post

You can start your content syndication quickly and launch a new blog. Nonetheless, if you do as such, it’s certain that the BIG blogs will be keen on what you may bring to the table.

Content syndication will require a considerable amount of efforts unless you are an authority in your niche. However, if you need a headstart, first set up yourself as an incredible writer. Here is where Guest posting proves to be useful. If you require orderly directions for guest posting, you can read this post.

When you start guest posting on the popular most read web journals in your niche, you’ll build indispensable samples that will be imperative when you link with the big web journals with content syndication demands.

Choose content syndication partners

Tons of website has developed interest in content syndication. BuzzBlogger has accumulated a huge amount of them in this list.

While there are many niche content syndication website, the most well known ones just distribute content around marketing. If you feel that your content doesn’t fit specifically with any of those, give your content a professional touch and you can at present figure out how to get republished generally on most website.

If you have a niche based website, attempt to figure out how to provide piece of content towards one of the appropriate topics. For instance, if you have a restaurant business, you can do a post on the most proficient method to get good ingredients for your professional cook. If you are a real estate agent, you can do a post on best online networking systems for real estate. Make sure to gear your niche-specific topics to one of that niche website and submit the post separately!

Get in touch with the content syndication partners

Before submitting your content make sure to find out if the target websites are interested in guest posts. Similarly, before sending content syndication pitches, affirm if the target site syndicates content. To do so, open some posts and check whether they’re all initially distributed on the site or indicate an attribution message.

For instance, if Lifehacker is the target blog, you should simply open some posts and find out if any of them are syndicated.

Once you’re certain that the target website allows content syndication, select a couple of your best composed and most shared posts and compose a short email to the target blog’s editor. The contact details of the editors, in most big publications, are easily available.

Keep your pitch direct, short and simple.

Keep in mind that the most essential factors that an editor may want to see in your pitch is proof. They need evidence that you are presently creating some incredible content that resounded with the readers. Your pitch will probably fizzle without this ingredient. In this way, invest some valuable time in building your portfolio.

SEO-proofing

Content syndication certainly results to duplicate content issues. Click here to see how Google’s handles the duplicate syndicated content version

Since you have no power over which version of the post Google will pick, it’s likely to get outranked for your unique content. Things can get much more worst if the syndicated posts are exceedingly converting.

Blog syndicators is a certain approach to keep away from it using rel=canonical tag

The rel=canonical tag is a viable answer for copy content issues.

When a page or post is tag with the “rel=canonical tag”, you connect Google to the post first source.

In this way, when content syndication partner website add rel=canonical meta tag to the republished posts, they’ll tell Google where the first source of the post comes from. The rel=canonical meta tag enable google to know which version to appear if there is any duplicate copy.

The rel=canonical tag doesn’t simply tells the search engine that you’re the first source of the content; it additionally gives you a chance to benefits by the greater part of the links that the syndicated duplicate copy of the content pulls in.

Syndicate your Content Regularly

To make use of content syndication all the more viably, you ought to show improvement than a one-timer. That is the way you boost content syndication – by getting to be consistent syndication partner with the BIG publications.

You only need to setup a consistent arrangement once an editor acknowledges your syndication. You ought to work to guarantee that the editor republishes some of your post every week, month or as needed.

You must be an incredible author to prevail at content syndication. If you aren’t known to be an awesome author or if you don’t run a prominent blog, my best tip for you is to guest post for a website that has an incredible syndication plan. That way, when you visitor post, the site will pitch your post to its partner’s website. Obviously, your odds of getting republished will increase drastically.

A good approach is to guest post for high authority website that you’re attempting to syndicate content with. You can help high authority site editors to remember how your visitor post got republished and that you have another post that the editor may be interested in.

As a good guest post gives you a solid reference, it also adds weight to your content syndication request.

How to avoid SEO-Friendly Canonical Tag Implementation Mistakes

Making use of Canonical Links on Paginated Results

SEO can turn into somewhat complicated when splitting content over various pages, but at times, it is important to do this.

If you have to do this it is prudent to make use of the rel=next and rel=prev tags rather than rel=canonical meta tag to guarantee that every page is indexed. On the other hand, if the content has been additionally consolidated on a single “View All” page, it is good to use rel=canonical for that page.

Canonical Links in Featured Posts

If your site incorporates a consistently updated “featured article” you ought to stay away from the use of rel=canonical meta tag on that particular page. Implementing it incorrectly, can bring about this page being ignored and not appearing in search engine results.

If Home Page is set as the Preferred URL

There are times when your landing page will be the Preferred URL. If all your canonical tag pages indicate the landing page you risk having none of your pages indexed and crawled by the web indexes.

Using rel=canonical in the <body>

Likewise with different canonical links, if the canonical tag shows up not in the <head> it is basically ignored. In a perfect world it ought to be in the <head> area to maintain a strategic distance from any parsing issues.

Use of Multiple Canonical Links

Every page should just have one canonical meta tag link indicated in the <head>, else it will be ignored. This can happen without you knowing because of wrong execution of a SEO plugin, or a wrongfully edited template /theme.

Replacing 301 Redirects with Canonical Links

Although at first glance of the usefulness of a canonical link, it is very like that of a 301 redirects, as far as metrics they are most certainly not. While they both instructs web crawlers to treat various pages (or URLs) as a single page, a 301 redirects all traffic to a particular URL, but a canonical tag doesn’t.

If the structure of your site has changed, then 301 redirects is the favored option, since it will likewise fix bookmarks. If you want to measure all URL traffics, and there are duplicate content on your site, make use of a canonical meta tag link for the benefits of the web indexes.

Conclusion

A viable content syndication technique quite often starts with an extraordinary writteentn work portfolio. The authority sites in your preferred niche should be pitched to request for guest posting before you’ll start spending some time in content syndication for SEO. This will support your content syndication achievement and boot for your website.

Don’t forget all the rules of using canonical meta tag for your blog syndication. To get website like Fast Company, Fobes, The Huffington Post, and more to republish your post, you should first demonstrate your written chops. This is something you can do effectively, by writing quality guest post and use canonical links appropriately.

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2 Comments

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