The process of developing a great SEO strategy can be made a bit faster. Sometimes, it’s not required to work from the scratch, you can learn from your competitor’s success and mistakes. There are multiple tools and resources you can use to obtain top page reports to see what works for them and use it to build your own success. In this blog, we will go over various sources of data and how can their unique value serve your best interest.
There are a bunch of tools, a number of reports and your competitor’s top pages that are enlisted on this topic. They go hand in hand in determining or concluding some factors which can be helpful in building great SEO content. Highest ranked keywords, most linked URLs, total traffic or in some cases, the target content traffic flow. We will go through all these aspects individually and take up question and answer style to study and understand the same.
#5 TYPES OF TOP PAGE REPORTS
In general, there are 5 types of top page reports. While some of the tools bring additional data, you can also filter the data further and create your own. However, the following are the 5 major types.
1. Top Pages Depending on Links
There are three tools that relate to top page links, Ahrefs, Majestic and Moz. They are the primary link tools on the website. The links are by root domains, URLs or highest page authority.
2. Top Pages Based on Social Shares
We are looking at LinkedIn, Google plus, Twitter, Facebook. The important fact is, Ahrefs has top pages by social share, however, it is restricted to Google Plus and Facebook. The Twitter data is missing. But it could be obtained from SharedCount.com or BuzzSumo. BuzzSumo is considered to be the best. The trouble here is that Twitter has revoked the ability to check Twitter shares for any URL. This means BuzzSumo has to have the URL data already to keep tracking the data by indexing.
3. Top Pages With Estimated Search Traffic
The go-to tools for this could be Ahrefs and SEMrush. What they primarily do is fetch the data on the keywords from the URLs, paths or domain ranking. The reports generated by these tools are crucial as they represent the pages that are getting highest organic traffic.
4. Pages Ranked Top Due to Number of Ranking Keywords
Ranking keywords are tricky in describing top page rankings. There are two angles to this.
A. It’s a case where the page on a domain ranks for one keyword, but it gets highest search rate, which leads to the top ranking. Implies, it gets huge search traffic.
B. The pages that rank number 6, for instance, on top 10, or ranks number 11 of top 50, is maybe due to different number of keywords, but none of them might specifically tick. These are the pages that rank for a different array of keywords. These keywords can be extracted from SEMrush and Ahrefs.
5. Top Pages Evaluated Basis Total Traffic
This includes all traffic that’s coming from different sources. Social traffic, search traffic, direct traffic, via links and emails and so on. Jumpshort and Similarweb, both provide this information.
Solving Problems and Answering Questions!
Let’s go through 5 more segments, this time in a different way! We will be stating problems and questions along with solutions.
A. What leads a successful competitor achieve results?
Content is the key, obviously, it has to be because traffic is generated on SEO basis the type of content they have. Check and compare their link building strategies and social shares. Find out which is most successful and why.
B. Where did your competition create broad content, left gaps to fill?
Featured snippets, answer boxes are a potential fill. Potentially filled are the most targeted pages that possess direct answers to the queries. If the pages are filled with content that everyone is looking for, the traffic is flowing in, which means, it doesn’t need many links to create traffic. Your aim is to check for the competitor pages that have done well; see if it is due to the hyper-targeted content or the targeted keyword density. If you find this, you will be able to assess the gaps. In terms of what other popular content or angles could be perceived or what target keywords will work in your favour. Sometimes you can do a mix of both.
C. What content done well in terms of social or direct traffic, but done poorly in SEO?
Top pages by social shares or total traffic are responsible elements in this intersection. While you check those out, you could also look at the ones that have performed poorly on estimated search traffic and a number of keywords.
D. What content helped grow link profile, but may not be ranking anymore as the competitor didn’t keep the content up to date?
Let’s suppose the target content is created a year ago. People might be looking for it and it is visible due to the link building, but not due to keywords. This means, there are many links to that particular content page but doesn’t have enough ranking keywords. This is the sort of gap you can use to your advantage.
E. Less linking, high search traffic and great deal of keyword ranking
If your competitors’ content page is strong on a number of ranking keywords and estimated search traffic, but don’t have enough links, there is probably a good opportunity. If you succeed in building strong links without putting your ranking for a toss, you have a great chance of overtaking them.
This juggled questioning and segregate concept method can get you powerful and advanced SEO opportunities, both in your keyword targeting and content. Just remember to study the reports carefully, understand the fetch points and drawbacks and hit the spot. There, you have a good SEO built!