The Search Engine Optimization or SEO industry has grown considerably in recent times. Every company in this modern era, regardless of their sizes or nature of their businesses religiously follow the essential components of SEO marketing techniques and SEO Strategies.
Various businesses use SEO strategies for their blogs and may achieve some of their aims. SEO is used mainly for brand promotion. However, there are little details a business owner must look out for. The dynamics of SEO constantly changes thus there are various components you must be conscious of. This guide will highlight the tried and tested help you improve the efficiency of your website.
• Title Tags
The title tag displayed in the HTML Meta code informs the browser to show the page of the particular window. This page content becomes visible to the user during a search. Surprisingly, Google filters rely majorly on this text description. It gets a clue of what your website contains. Consequently, the first important SEO strategy is your title tag.
Therefore you need to insert the right keywords in relation to your page category inside the title. The site should be identified whenever the keyword is searched for online. You must also ensure the right use of that specific page. Remember you are helping the search engines know your content. This is the simple part most users overlook and instead gives long alphanumerical tags, which you should avoid using.
As a blogger, this step is crucial for the proper function of the site.
• The first H1 tag
It is almost like the title tag in a way but different in terms of its backend coding and algorithm. The tag sends a strong indicator to Google as a code. It gives Google the content of the page. In addition, you have to match this process with the title tag and create the best possible search.
Also, you must keep improving the backend flow procedure to gain better insight. A professional SEO company whose experts is devoted to constant updates all the needed changes should be employed to achieve improved results.
• The name of the page and post
Use the most common and simple name in naming your website and pages. This is because users tend to use every day English in most of their searches. Creating an easy and most searched link should be the focus of any online marketing company.
The name of each post also matters. It determines whether a user will click on the link or not. Top bloggers and SEO specialists use catchy titles to draw the user’s attention. A sample of this is using a list style article heading such as “5 ways to dance like a professional” such headings have a higher click rate as people are often more interested in list style articles.
Simply think about what you’d want to search if you were in the shoes of the users and go with the flow.
• Stop Tracking Your Keyword Rankings
Maybe not entirely, but it makes more sense to track the ROI metrics. Most marketers get excited when they see their ranking reports and find out that their site is ranking for different keywords. Ask yourself, are the keywords generating any leads? Are they bringing in business and new sales? There are lots of low competition phrases out there which are quite unusable.
There are literally a thousand or more ways you could go to Google to search for something similar.
Consider this example;
Some people are seeking a great painter New Jersey. Some may geo-target, while others might not. Some may search for specific services, like a stucco house painter, while others may search for a painter. Some may search for a painter by adding an adjective to help the search like affordable or experienced, while others may not.
Some examples of such a search query are;
House painter NJ
House Painter New Jersey
House Painter in New Jersey
House Painter in the New Jersey Area
House Painter in East New Jersey
Painter for Houses
Find a House Painter
Find a Painter
Stucco House Painter in New Jersey
And a thousand more variations.
Even though you use complex tools, or hire SEO experts and even spend hours studying your site’s backend data, there is still no guarantee that you are going to know all possible variations of each type a user could use to search for your services, your business, your products as well as your website.
Of course, a keyword research is important, and it is absolutely recommended that you have a great strategy for assimilating your keywords into the content of the site and the metadata, but the point is that such a strategy is flawed.
You can pick a few relevant keywords based on their expected monthly search volume. If your site still doesn’t rank for them, does it mean that you are not getting traffic? No. If you don’t rank for them, does that mean that your site isn’t doing well? No.
• Build Fewer, Better Links
Not all links are healthy links. A site with misleading, broken, irrelevant, or factory-farmed links can make you and the site look bad to users and search engines alike.
Inbound links that come from high-ranking, or authority websites are often better than the links from low-ranking, or obscure websites. Thus, a link from cnbc.com will do more for your site than one from weirdcatblog.com. (Hint: some pages may give some of their rank to the websites they link to, so you need to be choosy about all the sites you link to.)
Also, industry links can help you a lot more than random links from the website of friends. If you’re in the catering industry, links from frosting, cupcake, cake decorating, and catering sites will have more worth than links from a babysitter, golf buddy, and accountant sites.
Inbound links have constantly been a signal of Google ranking. This probably will not change soon. However, link quality is also important. Make better link building a part of your SEO strategies. Focus on earning your links instead of building them. The most effective way of doing so is creating link-worthy content.
• Optimize for Mobile
If this is not already a part of your best SEO strategies, you should work on it as soon as possible. The current comScore study reveals that mobile has become a notable digital platform. Presently, internet usage on mobile devices exceed desktop usage, and Google made it very clear that they prefer the responsive or mobile-optimized websites. They have even started adding “mobile-friendly” labels in the mobile search results.
Why should you optimize for mobile?
– Mobile Gets Traffic
With over a quarter of global searches on the web conducted on mobile devices by over a one billion users worldwide, mobile sites are just as significant, if not more, than the desktop versions. Numerous sources report that mobile phone users are engaging with apps and mobile websites while watching TV, or commuting to work, or simultaneously while they use a computer.
As Google also made clear last year with their Hummingbird update, mobile and websites are the future of search and sites that aren’t functioning on handheld devices will suffer for it.
– Increased Conversions
Some desktop websites in mobile browsers can be unsuccessful at converting visitors into clients. Calls to action or (CTAs) are often covered; links are hard to click, and the contact pages are hidden in awkward menus. Most mobile shoppers have no patience for a clumsy website, and a third of them will end a transaction if the website isn’t properly optimized for mobile.
For you to make the most of the mobile optimization, CTAs need to be clear and also easy to click. Contact information needs to be the first thing visitors see. About 80 percent of customers acknowledge that purchases made on mobile are impulse-driven. They also say that they are more likely to buy from and communicate with a brand that provides an engaging mobile experience.
– Reduces Your Bounce Rate
Content which looks excellent on a desktop may be unreadable when used on a mobile device. Users won’t stay on your website if they need to pinch and zoom and even squint at unreadable type, or if it runs flash and anything that requires some add-ons to show in the browser.
If your website is not optimized skillfully for mobile, your site’s bounce rate on smartphone devices is going to be awfully high. By providing your mobile visitors with a suitable and intuitive experience, you will engage visitors for longer periods and drive them to purchase or at least enquire.
• Define Your Social Presence
Before now, having a social presence simply meant signing up on every available platform and sharing some content. Today, the social media is a potent marketing tool when blended with a customer service channel.
Potential clients expect you to engage them keenly and personally, and other search engines such as Google tend to observe such engagements. For the best results, focus on 2 or 3 platforms and be active.
Facebook, Twitter, Blogs, and other means of connecting with users allow potential consumers to comment and share their thoughts on some issues. Brands can also get the latest trends to improve their own services.
• Improve Your URL Structure
One commonly overlooked aspect of a great search engine optimization is the website’s URL structure. Enhance your URL structure for a better SEO. Despite having fantastically written content, permitting malformed URL’s to show on your site, can have an immensely damaging effect on your site’s overall SEO strategy.
Change all your URLs to static. Normally, search engines find unique URLs (those with extended ID numbers and characters such as “=” and “&”) difficult to index and crawl. Searchers do not find them quite useful, either. Use only descriptive, and page related keywords on your URL. Keep them simple as well.
Optimizing your URLs can seriously affect your rankings as well as your click-through rates. It could also be one of the best SEO strategies you would have, Don’t also forget to use 301 redirects.
Using 301 Redirects: One of the major hurdles in managing a website, changing its CMS, URL structure and also updating your SEO is checking an existing authority and page rank which was transferred to a newly updated page.
Bear in mind that old pages may be indexed in a horde of directories, search engines, and linked from some other sites. Entering a site from an old link may often be met with a dreaded 404-page error unless some type of redirect script is put in place. A 301 redirect (a permanent change of a site’s URL) is the safest and the most effective form of URL redirection which should be used to prevent both SEO strategy and user problems.