According to many Internet marketing experts, business owners can’t expect success in their online businesses without building email subscriber lists. In fact, even if your business online presentation (usually in the form of a website) gets huge organic traffic, the email subscription lists are still very important. Every business can feel the benefits from emails when they are used as a marketing tool.
If you build email marketing list that includes relevant users, you can expect powerful leads. On top of that, you will be able to establish long-lasting business relationships and increase your visibility without breaking the bank. So, you have to find a way to encourage people to subscribe to a mailing list that you’ve created.
As the title of this article suggests, you will need to get over 10,000 people on your subscription lists. There are two reasons why we have selected this number. First of all, choosing any number helps you define your goal. Without goals, you can easily lose motivation and ruin your business/marketing strategy. The second reason is simple – having at least 10,000 subscribers on your list guarantees positive effects from any email marketing campaign you conduct (at least to some extent).
How to build email marketing list with at least 10,000 subscribers fast?
The good news is that there is more than one way to reach this goal. As a matter of fact, we have created a list of 41 tips that you can use. Feel free to use some of them or all of them at once (if possible).
- Simplify the sign-up process
The attention span of online users is very short and most of them are impatient. This is especially true for mobile users. So, the best idea is to make the sign up the process for your email list as simple as possible. In some cases, getting their email address without asking any additional information will get the job done.
- Make them feel safe about their privacy
There are a huge number of people that avoid subscription lists because they are worried about their privacy. People use their emails on a daily basis and they don’t want to find spam in their emails or possible cyber attacks. State clearly that their personal information is safe and protected and that it won’t reach 3rd parties. It’s also good to inform them about the frequency of email messages.
- Keep your promises – send helpful and useful content and do it regularly.
The only reason why people subscribe to the mailing list is to get information. Make sure that they are getting what they want and your email subscription list will extend fast.
- Provide different options for different subscribers
Not every potential client is the same. That’s why it is the best idea to give them an opportunity to select the type of information they want to get from you. Some of them want how=to articles, others are interested only in special deals.
- Incentives work like a charm
If you want to build email marketing list that has people that are genuinely interested in your products and/or services, then you should offer free e-books, chances to win prizes through contests and discount offers from time to time. People love giveaways and they’ll gladly subscribe.
- Rely on dedicated landing pages
Using a dedicated landing page can help you a lot, but only if you have a guest post published on another website. Instead of using a hyperlink to your website, create a dedicated landing page for the external traffic you get. Of course, don’t forget to add content that will encourage people to sign up.
- Place the subscription information on every page
This is quite obvious, yet many website owners forget to place the subscription information on every page. They usually use it only on the homepage and in some cases it is very easy to find this form.
- Thank you notes can be helpful too
When you make a visitor subscribe to mailing list, it is a good idea to send them a thank you note. This is just a small sign of appreciation that people will respect.
- Be honest
There are many website owners that are creating special tactics and strategies to explain why they need users to sign up. However, the best option is, to be honest, and just tell them that you want to build email marketing list and send them newsletters.
- Watch for the position
The sign-up form must be positioned well. According to several studies, email subscription forms placed on the right top corner are most visible to users. It is up to you to choose whether you will accept this advice, but don’t forget that you can always move this form from one place to another and make experiments. The basic rule is to place this form on visible/prominent places.
- Sue the power of social media
People are still debating whether they should focus on social media marketing or email marketing, but why not use both channels? If you want to boost your subscription lists, then you can always use your Twitter, Facebook or other social media account to encourage your followers and fans to become subscribers. Tell them what they’ll get.
- Pop-ups are still in play
There was a time when pop-ups got a bad name because they were quite annoying. They were difficult to turn off and they appeared too frequently. However, there are modern pop-ups that won’t annoy visitors and you should definitely use them.
- Encourage your existing email subscribers to invite others to join
Let’s be clear, this is a long shot, but it is worth trying. You can send an email to all your existing and loyal subscribers and remind them about the usefulness of your messages. In the end, ask them to share the sign-up form with their friends and family.
- Start a PPC campaign
PPC marketing is a very powerful tool and you can use it to boost your email subscriber list. Of course, perform thorough keyword research and include these keywords in your ad. Use Bing Ads or Google AdWords.
- Mention your newsletter in your physical store
Obviously, this advice is useful only for businesses that have physical stores too. Whenever someone buys something, mention that you have a useful email newsletter and provide an email sign=up form if they are interested.
- Use the comment box
As you are probably aware most comment sections ask for email addresses, so simply add a checkbox where you will automatically list people that have commented on your email list.
- Make email list building part of your strategy
We have already mentioned that building such lists is very important, so you must make this activity part of your business strategy. Make sure that this activity matches other activities and make them complement each other.
- Use the help of other website/blog owners
There are bloggers and website owners who are willing to share their email subscription lists with you or at least mention you in their newsletters. Even if they ask you to pay for this favor, you should consider it because you can benefit a lot especially if they are in the same niche.
- Look for services like MailChimp or Aweber
People usually use special services for their subscription lists. MailChimp and Aweber are two great examples of services that host email subscription lists, allow users to send emails quickly, provide free analytics tools and many other things.
- Remember that this is not a free activity
Building email subscribers lists is not only time-consuming, but it also requires a certain amount of money. You need to create content, use services like Aweber etc. Calculate the costs and if you are not witnessing any profit, change your strategy.
This is the main reasons why people are becoming subscribers. The content you share must be engaging, interesting and useful. Even if you have a solid list of subscribers, their number can drop if you are sending useless content.
- Throw a contest
We have already mentioned this option when we mentioned the freebies and giveaways. However, it is worth mentioning that these contests can serve as a great tool for attracting people to subscribe to mailing list. Promote the contest on your website and social media and offer a prize related to your business.
- Refresh your existing email list
Some people may think that this is a way to lower the number of subscribers, but by eliminating unresponsive subscribers you will do yourself a favor. Send a message to your subscribers and ask them to re-opt-in. Delete the ones that won’t respond. In addition, ask the active ones to share your opt-in form with their friends and promise a reward (free e-book etc.).
- Ask your employees to add a link to their email messages
Use their signatures to add a link that will lead to a landing page where people can subscribe to your email list.
- Offer a free app or tool
This is not a difficult task and there are many developers that will do this for a small fee. Ask your website visitors or social media followers to sign up for their emails in order to get that tool/app.
- Highlight your offers on your Facebook page
Facebook is still the most popular social media platform, Use your Facebook page to promote offers directly on your wall and make sure that your offer requires email address sharing.
- Use your YouTube channel
You can add links and CTAs in the description section, in comments and even in videos. Ask people to subscribe to mailing list.
- Gather email addresses at trade shows
If you want to build email marketing list you don’t have to rely only on the Internet. For instance, you can ask people to leave their email addresses for additional information at a trade show.
- Use in-person events
Whenever you organize meetups, educational panels or conferences you can ask the participants to leave their email addresses.
- Throw an online webinar
These webinars have proven to be very attractive for most people and you can use them to build email subscription lists too. Make users enter their email addresses during the registration process.
- Include blog posts teasers
This is a relatively new method for building email lists. Namely, you can share just part of the content found in your latest newsletter in the form of a blog post teaser to encourage people to sign up.
- Don’t forget the About Us page
We already said that you need to use the email subscription form on every page, but you probably didn’t think that you should use it on the About Us page. Well, you are wrong. This is where people get basic information about you and it is quite logical to let them sign up to your list.
- Make the CTAs unusual
Subscribe, Submit, and Register are the typical words used on these CTA buttons. You can sometimes make things more exciting by using other words like I’m in or Let’s do this.
- HelloBar is still helpful
HelloBar is a tool that lets website owners put any message they want and a specific button at the top of the page. If you want to divert traffic to your mailing list form, this is one way to do it.
- Use analytics
Google Analytics, Aweber, MailChimp – these services have analytics tool available for free. Use the data to analyze why some users avoid using your opt-in forms and correct the mistakes.
- People respect uniqueness
Watch what everyone else is doing to attract new email subscribers and add a twist. Be creative and make your brand unique.
- Provide explanation
Add a special section on your website or at least a special area where you will explain what users will get when they subscribe to mailing list. Many people don’t know what these lists are and why they are useful. Provide more details.
- Mobile friendly opt-in forms
Did you know that more than 50% of Internet users rely on their mobile devices when they are looking for information online? That’s why you must be sure that your opt-in forms are mobile friendly.
- Colors are very important
There are situations when these pop-ups and opt-in forms work better when they blend in the overall design of your website, but sometimes they work better when they make a contrast.
- Include more than text in your email messages
Your newsletters should include images and videos too. This will increase the chances for your newsletters to be shared.
- Split testing to the rescue
Thanks to split testing you can easily find the best opt-in forms, mail outs, and landing pages. Learn more about this process.