This article tells you about the factors to implement in web design.
Find information on the importance of choosing responsive web design for your project.In this modern age of mobile internet craze, increasing screen sizes and resolution, digital media is the prime weapon of promoting products and services for ultimate business success. The website is the prime destination where the buyers meet the sellers, find product information, purchase products and respond to call-to-action (CTA).
To compete with growing competition online, it is very important to have an optimized, neatly organized, beautiful, appealing, informatively engaging website with easy to use features. Websites lacking all these factors tend to perform poorly with low traffic and conversions. To ensure that your website has all the qualities to achieve conversions, follow the fundamental principles of web design mentioned herein to make your website highly functional and efficient.
1. Relevance to the Business Niche to fulfill Customers’ Requirements
Every website is different and so are the products, services and the customers looking for them. There is no such website format or design to suffice the requirement of all niches. Depending on the business niche, the type of products you are trying to sell and the interests of the target audiences it is essential to customize the website features. Your website must have everything to fulfill the requirements of the customers to increase conversion.
2. High-Speed and Accurate Technical Functionality
The website must have compact HTML coding for faster load time. This is the most important factor when you place the site link on the search engine or other places. Websites taking more time to load has higher bounce rates and poor traffic issues. All technical components should function properly to give the users best seamless experience every time they visit the website.
3. Clean and Aesthetic Appearance
The website needs to have a very neatly organized and beautiful look so that the audiences opt to spend more time browsing through the webpages. Depending on the niche of the business, the web design professionals choose the elements to address the needs of the customers and establish a communication through chats, contact forms, phone calls etc.
4. Mobile Website Optimization
The mobile internet usage is all set to surpass the PC usage very soon. The growing number of Smartphone and Tablet users and the convenience of larger screen sizes on these devices is highly attracting the users. Today people use their phones for online shopping, find information, banking transactions and even conduct some official works. On average, the businesses with highly optimized mobile websites achieve above 30% of the net sales throughout the day from the small-screen device users.
If you do not have a website optimization and compatible for mobile internet accessibility, you are losing sales to the competitors. There are many options for the webmasters to provide mobile internet access to their websites to the customers. Many companies develop mobile apps separately for the small screens. However, the most popular technology widely in use today is the responsive web design.
The availability of options creates confusion among the new businesses looking to build their first website. Many clients ask me why use responsive design on a blog or website. This is an obvious question when you are investing the hard-earned money on the project.
What exactly is the Responsive Web Design Technology?
The responsive website design is the most popular and effective technology for creating optimized websites and blogs for different screen size devices. This means, a single website with flexible grids and layout adjustments will offer the best viewer’s experience across different devices including PCs, Laptops, Smartphones, and Tablets.
Employing the responsive web design technique and themes allow the developers to integrate flexible screen dimension adjustments on the website. This flexibility helps to change the structure and content boxes according to the screen size of the device.
Top 5 Benefits of Having a Responsive Web Page Design
To be more precise, here are some of the biggest advantages of responsive web design that every webmaster should consider before starting the project.
- Excellent Flexibility and Grid Layouts
The grid layouts on the responsive websites are supremely flexible to suit the adjustments across different screen sizes. The videos, images and texts contents will appear in an organized manner on different devices. The scrolling technology instead of clicking through the different websites eases the browsing on touch screen devices.
- Best User Friendly Features
The responsive websites have the maximum user-friendly benefits for both the visitors and the website owners. Here is a brief description, how the responsive web design can be beneficial for everyone.
Webmasters: As the owner of the website, you need to take a lot of actions periodically. If you have a separate website for mobile and PC versions, you will have to dedicate more time in updating contents. You will also need to leverage double investment on the internet marketing campaigns for both the sites. This means, you will have to spend double amount for a single website development, SEO and other programs. With responsive website, you will get everything with a single investment. Likewise, you can update everything using a single CMS platform.
Visitors: The website looks almost the same on every device except for some minor adjustments based on the screen size. The visitors accessing the site frequently will be able to stay connected even when they are travelling, outdoors, offices and other places. With different websites and URL extensions, they may have difficulties in accessing the site in case of using different devices at home and outdoors.
- Compliance to Google Recommendations and Algorithms
Every website must comply with the Google algorithms and updates to make way to the first page SERP rankings. With the same HTML coding for all devices and a single URL, the entire volume of traffic will be at the single destination. Higher the traffic volume on the website, the greater will be the influence on the search engine rankings.
Google highly recommend using the responsive web design for problem-free browsing through the site, single URL benefits, easy content sharing facilities etc. If your friend shares an URL from the desktop while you are outside, you will be instantly able to see it on the mobile handset if the website has responsive design.
Using different versions, URL and formats for the same website pose problems for the web crawlers and site indexing. This may reduce your website’s score for the SERP rankings.
- Superbly Supportive for Integrating Digital Marketing Strategies
The responsive web design supports the incorporation of advanced website coding elements. These elements ease the job of implementing SEO techniques, optimizing the contents for the social media, forums and other places. Such actions are important to grow traffic on the site. Unless, your website has search engine indexing compatibility, it will not have sufficient traffic to generate leads.
- Minimum Investment Maximum Traffic
Google is very specific about ranking websites for the search results. In order to ensure that you make to the first page of SERPs, your website must be accessible on all devices. Having a website optimized for viewing on different devices means that whenever your target audience browse for the relevant products and services, they are sure to find your site. The accessibility and convenience on the site will increase the chances or repeated visits, sharing on social media etc. All this will bring more traffic to the website guaranteeing best ROI.
5. Excellent Navigation
If your homepage or landing page appears interesting to the audiences, they would like to see other webpages on the site. Check the links on the menu, categories and texts multiple times to see if they are leading to the right destination. Many sites suffer from poor search results and low traffic problems due to the lack of proper navigation. Nobody likes to see ‘404 Error’ or ‘Page Not Found’ messages after clicking on a link.
6. Website Contents- Texts, Images and Videos
The contents are the heart and soul of the website. The visual graphics including photos, videos and infographics grab the attention faster than texts. The pictures and explainer videos offer better understanding the products and services than the texts. They are engaging elements to retain your audience and avoid quick bounce rates. These elements are positioned at correct sequences amid the running text to complement the write-ups.
7. Colors and Contrasts
The use of colors on the website is equally important to produce the effect as the images or videos.
- Page Background: Always keep the background color very light to bestow a soothing experience to the eyes when people read the contents for long. Depending on the business brand, the top banner can have a solid vibrant color. This must perfectly complement the logo on the top-left position of the page. Choose a color that will ease the visibility of the logo and website name on the top.
- Hidden Menu: The responsive web designs generally have hidden menus and long scrolling feature to navigate through the webpages. The menu may be placed below the website header and sub headline either left or right side. Keep the colors of the three parallel lines representing the menu icon dark and contrasting to the color of the border.
- Buttons: The web design professionals place social media buttons and CTA buttons on your webpage at specific places tactfully so that the visitors notice them easily and find interest in taking appropriate actions. The CTA buttons must have solid contrasting color for an eye-catching note.
8. Proper Layouts for Organized Content Structuring
Modern websites use grid-based layouts on the website to keep the contents neatly organized. This type of effective website layouts allows the web developers to categorize the contents, place them in proper columns and sections to avoid cluttering. There will be more scope of maintaining adequate spaces between texts, images and videos, placing categories etc.
The modern website generally have the ‘F’ pattern design to grab the attention of the visitors to different contents and webpages. The links to other pages and product categories are strategically arranged on the left side of the page content. This is based on the research revealing that the visitors take note of the top and left side of the entire page very similar to the alphabet ‘F’.
9. Search Engine Indexing Compliance
No one will notice your website unless it is indexed on leading search engines including Google, Safari, Yahoo, Bing etc. The website HTML coding has to be perfect for hassle-free indexing on the search engines. The website plugins and other elements should not interfere with the search engine bots or social media accessibility. Check the social media button links multiple times to see if they are leading to the right destination. All these factors will ease the job of optimizing the site across multiple platforms for digital marketing.
10. Text Fonts and Typefaces
Last but not the least, your website text contents should be legible and comfortable to read. This factor has even greater significance if you are trying to build a blog. Blogs contain large volumes of text contents compared to eCommerce or other type of sites. Highly experienced professionals recommend using Verdana, Calibri or Arial fonts. This type of Sans Serif fonts eases the reading process online.
The font size is also an important aspect. Some sites with extremely smaller font texts are difficult to read. The ideal text size is 16px and the webmasters should not use more than 3 typefaces to maintain a rhythmic text flow.
Some Parting Words,
The niche based user-friendly websites are easy to build provided you take into considerations the above-mentioned principles of web design. If you already have an old website, there is enormous scope to revamp it at any time and upgrade new features employing responsive web design at an affordable price. This will not spoil the contents on the original site but only enhance the feel, appearance and users’ convenience across multiple devices. All these efforts are worthy enough. The reason is simple- if you want to grow target audience base and increase sales, you must have a customer-friendly website.